↑ wiki pic.
- Who is your target customer?
- Does web traffic really matter? And How are you going to find out if it is the audience you are targeting?
- Is it aligned with your marketing objectives?
- Have you defined most important metrics?
- How are you going to capture lead?
- How long does it take to check all of the above?
- …and so many
Putting aside traditional ways, I mainly use methods like information architecture, information network analysis, accessibility check and webometrics to shorten the schedule.